Fashion & Beauty

Japan is known for many unique and creative items and practices. Their elegant but functional clothing, which has been adored and worn for centuries, is one of the most intriguing...

If you’ve ever been curious as to who’s behind the sexy female robots you see on album covers and in the latest The Weeknd mixtape, you’ve come to the right...

Japan has contributed a lot to the world of art and entertainment. In the past few decades, Japanese pop culture has flourished at an exponential rate. Countless Japanese musicians, filmmakers,...

Events and trends from the 1980s transformed Japan into the eye-catching, dynamic and exciting society we see today. The 80s marked the death of Emperor Shōwa, the creation of Super...

If you watch anime or you are interested in Japanese pop culture, it is likely that you know of the word “kawaii”. This Japanese word is frequently used by Japanese...

Do you like anime and sneakers? Would you call yourself a sneakerhead? Then this list is definitely for you! We’re counting down the best anime sneaker collaborations, and where to...

We already know Japan makes some of the world’s best denim. It’s got a level of craftsmanship that honours traditional production techniques and is unmatched in modern designs. It’s all...

Japan is well-known for its distinct culture, particularly its cinema. For over a century, the country has been producing films that are both artistic and popular, appealing to both critics...

When we hear of “Ivy League”, there is that iconic image that runs through our heads --- a young man dressed in an Oxford shirt or a sweater vest with...

Anime streetwear collabs are all the rage, and here are the brands leading the charge (plus, an honorable mention--stick around to find out more!) Streetwear and anime have long been...

There's no better way to get into the true spirit of the festive season than by joining us at Yokimono's Japanese Xmas Market! Hosted by Furuki Yo-Kimono at The FACTORY...

What’s the occasion, you might ask? It might be a surprise when you find out how prevalent gift-giving in Japan is. No, it need not be the holiday season or...

When we think back on the Japanese fashion subcultures of the 1990s, we are transported back to 1997, when youth culture flourished through the adoption of Harajuku Fashion and street...

I’m no biohacker, but I have a profound interest in nutrition, food, and how we can optimize our health and well-being. So of course, I always read and watch a...

Cryptocurrency has been all the rave for the past year. Even the far corners of the world aren’t immune to its influence, sparking conversations over Bitcoin, Ethereum, Blockchain, and NFTs....

Few things are constant in this world: change, scientific laws, and people wanting to wear clothing with their favorite characters on it! It’s the easiest way to show your love...

1. Kawaii culture 2. Anime Cosplayers 3. Gyaru and Ganguro 4. Nanchatte Seifuku 5. Kimono DanceOn TikTok, creativity reigns supreme! This makes it the ideal platform for unique subcultures to...

Japan’s a pretty big deal in streetwear as some of the most iconic designers and brands are coming straight out of Harajuku. Sneaker culture is undoubtedly a massive part of...

Sneakers Unboxed: From Studio to Street is now open at the Design Museum in London, a brand new exhibition looking into the history and influence of major sneaker brands such...

Latest from Japan right now A Unique Experience with Jay Japan Three editions cater to Jay Japan’s unique products New Editions! A Unique Day with Jay Japan A Worldwide Brand...

Hidden Harajuku Streetwear leaders The rise of sneaker culture Sneakers unboxed Design Museum Harajuku streetwear has its heart in the irreverent, rule-breaking ethos that you can only expect to come...

Sneakers Unboxed: From Studio to Street is now open at the Design Museum in London, a brand new exhibition exploring one of the most universal and influential fashion items of...

Where it all began Kimonos today Mikan: Keeping traditions alive Mikan bags Japanese Kimono Still Valued The word Kimono is a relatively new term, only being adopted in the 19th...

The History of Onitsuka Tiger Distribution from Nike’s Phil Knight Onitsuka Tiger’s MEXICO 66 sneaker Onitsuka Tiger forms Asics Nippon Made Series Onitsuka Tiger in Popular Culture Sneakers Unboxed: From...

Ever wonder how or where that trendy high street coat you've been showing off is made? Unfortunately, the evolution of the garment industry over the past 100 years often goes...

British Influences Retro Inspiration Love for Art Just off Boundary Street in Shoreditch, London, is a hidden gem known as Haco Hair. The front is trailed with plants, and inside...

Bathing Ikigai Minimalistic spaces Wabi-Sabi: beauty in imperfections Taking joy in hobbies High quality skincare Shojin Ryori: Healthy eating Raijo Taiso: Consistent exercise Reiki While the term “self-care” is having...

Face masks have seen an impact on global fashion trends as a result of Covid 19. Anime masks are now becoming an essential accessory for showcasing style while remaining virus-free...

Tokyo Time: A Classic Look with Japanese Streetwear Designs Tokyo Time: A Global Partner Japanese Streetwear Collection Iconic Collaborations Embrace Change Tokyo Time - a symbol of fashion forged on...

The image of James Dean leaning against a wall in a white t-shirt, red jacket, and rolled-up jeans is iconic. Rebel Without A Cause’s “bad boy from a good family”...

Italian shoe and sportswear brand FILA has struck a cool collaboration with Radio Eva (apparel outlet of the Neon Genesis Evangelion franchise) - resulting in a fresh Neon Genesis Evangelion...

NARS Mie Kabuki Wayne Goss eyeshadow crease brush Rae Morris Ultimate Cheekbone brush Japonesque Fluff concealer brush From a tiny city south of Osaka, comes 200 years’ worth of tradition...

Comme des Garçons Issey Miyake Yohji Yamamoto Evisu Noir Kei Ninomiya Junya Watanabe Gelato Pique Cyclas Visvim Punyus While Japanese culture has inspired fashion for centuries, the country has carved...

DHC Deep Cleansing Oil Koji Dolly Wink Brush Tip Liner Rohto Hada Labo Hyaluronic Acid Lotion Bioré Aqua Rich SPF Clé de Peau Concealer Fairydrops Scandal Queen Waterproof Mascara For...

Naomi Watanabe Reyla Lingling Coco Hamamatsu Amiaya Risa Nakamura Ayumi Seto Tina Tamashiro Japan’s fashion is known world-over. It’s bright and colourful, with hints of goth and cartoon cultures. It...

The stalls of this Winter’s Hyper Japan settled in with the intention of impressing people with the quirky matchlessness that is the Japanese culture and impress it did. Admiring the...

Hyper Japan is back to break through the winter chills with steaming ramen, live music, and soul-warming Japanese tea. In the build-up to London's largest Japanese convention, I've picked out...

In the 21st century Britain, kimonos (of sorts) are commonplace on the high-street and a fashion favourite for many. But have you ever wondered about their history? When they first...

What happens when young Japanese women take styles from foreign countries and mix them with Harajuku Gyaru style? The Neo Gal. One of the Hottest & Newest fashion trends sweeping...