Fashion & Beauty
Japan's influence on global fashion and beauty cannot be denied. In modern times we have come to associate Japanese fashion with being unique but also familiar and Japanese beauty or J-Beauty as certified in both quality and technology. Japanese fashion takes styles from long-standing European fashion houses, Americana and streetwear. Japanese fashion designers have managed to take it all, mix it up and spit it out as their own. Over the last 40 to 50 years Japan's visual culture and fashion designers have influenced and paved the way in joining fashion with art, ideology and integrity.
Why Japanese Denim is the Best in the World
The image of James Dean leaning against a wall in a white t-shirt, red jacket and rolled-up jeans is iconic. Rebel Without A Cause’s “bad boy from a good family”...
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FILA launch Neon Genesis Evangelion clothing range
Italian shoe and sportswear brand FILA have struck a cool collaboration with Radio Eva (apparel outlet of the Neon Genesis Evangelion franchise) - resulting in a fresh Neon Genesis Evangelion...
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Kumano: The City Creating The World’s Best Makeup Brushes
From a tiny city south of Osaka, comes 200 years’ worth of tradition in the artisan creation of fude, or brushes. A beauty enthusiast’s dream - Kumano has become the...
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The Best of Japanese Clothing Brands
While Japanese culture has inspired fashion for centuries, the country has carved out a reputation for diverse styles and daring looks that combine clean, modern shapes, cartoonish colours and vintage...
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The J-Beauty Products You Need To Know About
For years there’s been a trend for Korean beauty (or K-beauty) products that sport a 10-step routine and aim for...
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The Japanese Fashion Influencers You Should Be Following
Japan’s fashion is known world-over. It’s bright and colourful, with hints of goth and cartoon cultures. It has inspired haute...
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HYPER JAPAN 2018 Fashion: Kimonos, Calligraphy and Dreamy Bows
The stalls of this Winter’s Hyper Japan settled in with the intentions of impressing people with the quirky matchlessness...
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4 Events We’re Excited for at HYPER JAPAN 2018
Hyper Japan is back to break through the winter chills with steaming ramen, live music and soul-warming Japanese tea....
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Abandoning the Kimono
In 21st century Britain, kimonos (of sorts) are commonplace on the high-street and a fashion favourite for many. But...
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Tokyo’s Newest and Hottest Kamikaze on Japanese Fashion
What happens when young Japanese women take styles from foreign countries and mix them with Harajuku Gyaru style? The Neo Gal. One...
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