Tokyo Time – a symbol of fashion forged on the cuff where East meets West has globalized itself into a headwear sensation. Inspired by Japanese streetwear and western trucker heritage, the Tokyo Time team shares two passions – J culture and a love for caps & hats. At Japan Nakama, we love both!
Tokyo Time is now an official partner of globally recognized names like Euroleague Basketball League, Capcom, Le Mans 24, Prema Racing Team & Misfits Gaming Group (MGG). The brand offers a dynamic selection of caps & hats, hoodies, Ts, socks, and you guessed it! Face masks.
Formed in 2018, Tokyo Time has remarkably grown into an energetic label within the headwear industry. As a UK-based brand, we feel obligated to share their amazing story, not to mention their unique Japanese streetwear collection.
Inspired by Tokyo’s boroughs, it’s easy to see why Tokyo Time took the market by storm.
Firstly, when it comes to authenticity, the craft is everything. Each piece is quality made with the utmost care of comfort. Design on every product is carried out by the UK Tokyo Time Team and produced worldwide. With bold logos formed with simplistic styles, the snapback hats, flat brim hats, bucket hats, and classic baseball caps tick each box of Japanese streetwear and urban styles.
Tokyo Time: A Classic Look with Japanese Streetwear Designs
Style is embraced with individualism and change, combining a classic dress-down look with outside-of-the-box designs.
Men, ladies, and kids can all get a taste of Japanese streetwear with the Tokyo Times authentic collection. Designs come with classic themes like Capcom’s Street Fighter 2 and Le Mans 24, scheduled for August.
Here’s what separates Tokyo Time from other streetwear brands with its amazing headwear collection:
Tokyo Time: A Global Partner
Since its 2018 formation, the quality of production and uniqueness in design has been a driving force to Tokyo Times’ success with over 20,000 Instagram followers to date. Serving as a lifestyle/urban label, the brand has also established itself amongst the sporting culture in the Uk and across Europe.
Today, the brand serves as a sponsorship partner to several leading associations, including the Euroleague Basketball, British Basketball League (BBL), and Bristol Sport.
Euroleague Basketball President and CEO Jordi Bertomeu said, “We are excited to welcome Tokyo Time, a dynamic new headwear brand whose appeal to young, fashion-conscious consumers matches the tastes of Euroleague Basketball’s fans and players.”
Combining a youthful Japanese streetwear fashion genre with a sporting culture makes Tokyo Time the dynamic label we see today which then attracts consumers from multiple sections of the market.
Speaking about the mix of style and sport, Bob Hope, commercial director of the British Basketball League, said, “Basketball is more than a sport – it is also a cultural, fashion and music lifestyle. So, this partnership with Tokyo Time is going to add some real style to the League.”
Tokyo Time also signed a multi-year deal with Esports and entertainment group Misfits Gaming Group, producing officially licensed headwear with an immediate release of original merchandise available on the Misfits Gaming Group and Tokyo Time Website.
Vas Roberts of Misfits Gaming Group said, “We’re excited to partner with an exciting new brand to create new products for our fans and players. Tokyo Time has partnered with exciting traditional sports leagues, and we’re proud to be their first partner in esports.”
Japanese Streetwear Collection
Treading the line of bold, authentic designs with classic features of style, the Tokyo Times clothing collection highlights just how popular Japanese streetwear trends are in the west.
Here’s a snip of their unique collection:
When East meets West, change is required for growth. Originating from Liverpool in 2018, Tokyo Times cultural heritage has hit home with customers and associations worldwide.
With its rapid success over a three-year span, the Tokyo Time brand is just beginning. With streetwear brands becoming a mainstream trend with Western fashion, Tokyo Times’ impact within the headwear industry proves that change is certainly welcomed here in the UK.
With delivery available worldwide, it’s easy to have original merchandise on your doorstep with just a few clicks. Once you wear your original Street Fighter 2 cap or a Misfits Gaming beanie, nostalgia will creep in, followed by a sense of pure comfort and realization of why Tokyo Time is a leading brand within the headwear industry.
“Tokyo Time was created out of love for caps, hats & headwear, nothing more, nothing less.”
Get in touch by embracing a change with their classic, nostalgic styles.
Order now with 10% off your first order, including free delivery with karts over £30.
Also, check out their killer Instagram with regular updates on newly released merch!