🔖 4 min read

Crunchyroll, the leading international brand for anime content, is launching a month-long celebration called Animay, featuring global retail and digital events. As part of this initiative, Crunchyroll has announced a partnership with HMV, the iconic music and pop-culture retailer in the United Kingdom. This collaboration aims to provide fans with an extensive range of merchandise from their favorite anime series across more than 100 HMV retail locations and online.

Anime enthusiasts in the UK can look forward to discovering an array of products in various categories, including apparel, accessories, footwear, home goods, toys, and more. The featured titles during the Animay celebration include popular series such as Attack on Titan, Jujutsu Kaisen, My Hero Academia, and Toilet Bound Hanako-kun, among others.

Anna Songco Adamian, the Vice President of Consumer Products at Crunchyroll, expressed her excitement about the partnership and the global reach of anime fandom. She said anime has enchanted and inspired millions of fans around the world with its unique style and stories. To celebrate this amazing medium, we have selected a range of exclusive products with top-notch retail partners that will let the anime community show their love and support not only during Animay but all year long.


May is the month of anime, and Crunchyroll is celebrating it with a bang! The global anime streaming platform has teamed up with various retailers and organizations around the world to bring anime fans exclusive offers, gifts, and merchandise. Whether you are looking for a new anime shirt, a cool figurine, or a free trial of Crunchyroll Premium, you will find something to suit your taste and budget in these amazing Animay collaborations:

Piticas: Piticas is a Brazilian brand that specializes in geek culture apparel and accessories. They have over 400 stores across the country, and they are featuring a variety of Ani-May products for anime lovers. You can find shirts, hats, bags, keychains, and more with your favorite anime characters and logos.

Hot Topic: If you live in the United States or Canada. You can visit any of the 630+ Hot Topic stores and check out their Animay window displays. You will find a substantial range of anime products from popular series like Naruto, My Hero Academia, Demon Slayer, and more. Plus, if you buy any anime item during May, you will get a free 30-day trial of Crunchyroll Premium. You also get a cute sticker as a bonus.

Games Academy Funside: For Italian anime fans, Games Academy Funside is the place to go. This store offers a fantastic collection of anime products, from DVDs and Blu-rays to manga and board games. And if you shop there in May, you will also receive a special Crunchyroll gift with your purchase.

FNAC: FNAC is one of the leading cultural and entertainment retailers in Europe. They are joining the Animay festivities in Spain and France. You can visit their stores and find a dedicated podium with official anime merchandise, including figurines, collectibles, accessories, posters, and stationery. You can also enter a raffle to win a 30-day trial of Crunchyroll Premium and enjoy unlimited anime streaming.

Cuidado con el Perro: Cuidado con el Perro is a Mexican fashion retailer that caters to young and trendy customers. They have more than 200 stores in Mexico, and they are offering a selection of products inspired by popular anime series. You can find clothing, footwear, jewelry, and more with anime motifs and designs.

Falabella: Falabella is one of the top department stores in Chile, Colombia, and Peru. They have a wide selection of products for all kinds of customers, including anime fans. During Animay and beyond, they will showcase official anime merchandise from Crunchyroll’s catalog. You can find plushies, mugs, notebooks, stickers, and more with your favorite anime scenes and quotes.

Thalia: Thalia is Germany’s leading bookseller, with over 300 stores nationwide. They have a large collection of manga for all ages and genres, as well as other books related to anime culture. They will also participate in Animay with manga promotions and marketing activities to attract more anime fans.

HMV & Crunchyroll Partnership

As you can see, Ani-May is a great opportunity to celebrate your passion for anime. You can also discover new products and offers from Crunchyroll and its partners. Don’t miss this chance to join the global anime community and enjoy the best of Japanese animation!

Additionally, fans who buy anime merchandise during May. They will receive a free 30-day trial offer of Crunchyroll Premium as a special gift. Crunchyroll Premium allows users to access the latest anime episodes without ads, in HD quality, and across multiple devices.

HMV is also excited to join forces with Crunchyroll and offer anime fans a wide range of products. “We are delighted to be partnering with Crunchyroll for Ani-May. Anime is a hugely popular genre for our customers. Therefore we always look for ways to bring them more of what they love. “This partnership will allow us to offer them an exclusive range of merchandise from some of the most popular anime series in the world,” said Phil Halliday, Managing Director at HMV.

The partnership between Crunchyroll and HMV is a UK exclusive and will run until May 31st. Fans can visit hmv.com or their nearest HMV store to check out the products and enjoy Animay.

Crunchyroll is an international brand that offers fans the ultimate anime experience. With over 120 million registered users and over 5 million subscribers. Crunchyroll delivers over 1 billion hours of anime content annually. Crunchyroll also produces original anime series, hosts events and conventions, publishes manga and games, and operates an online store.


About Vishankh Dutta

Vishankh, lover of Japan's charms, Haiku words flowing with open arms. Sushi master, sake sipper, Lost in anime, a passionate flipper.