Japan’s influence on global fashion and beauty cannot be denied. In modern times we have come to associate Japanese fashion with being unique but also familiar and Japanese beauty or J-Beauty is certified in both quality and technology.

Japanese fashion takes styles from long-standing European fashion houses, Americana and streetwear. Japanese fashion designers have managed to take it all, mix it up and spit it out as their own. Over the last 40 to 50 years Japan’s visual culture and fashion designers have influenced and paved the way in combining fashion with art, ideology and integrity.