Gundam, one of the most influential and successful Japanese entertainment properties in the world, is celebrating its 45th Anniversary with the opening of a permanent G-Base Store located in London’s Camden Market.
Originally launched in 1979, Gundam revolutionised the mecha genre through its realistic storytelling, military-inspired robot design and more mature themes, helping to establish anime as a global force within popular culture.

Today, Gundam represents far more than just anime, having become a globally recognised symbol of Japanese creativity, design and fandom culture. This once niche category is now a solid part of mainstream culture, so why not come along and see what it’s all about?
The new store will open at midday on Friday 3rd July.