The official hololive store is the hololive production official shop, which delivers to the UK direct from Japan. A handful of UK shops also sell licensed hololive figures and collectables, with UK delivery and prices in pounds.
This guide covers how the official shop works for UK buyers, why birthday merch takes months, where Geek Jack fits in, and what customs may add to an order from Japan.
Buying From the hololive Store in the UK, Step by Step
How the hololive production official shop delivers to the UK
The UK gets one delivery option: express courier by DHL, listed at £14.99 on the shop’s international delivery page. The cheaper standard courier offered to some countries is not available to UK addresses. Fuel surcharges can change the fee, and it is charged in the month you pay.
Product prices are in Japanese yen. A few shop rules catch new buyers out, all set out in the shop’s questions page:
- Separate orders cannot be combined into one parcel, so each order pays its own delivery.
- An order mixing items with different shipping dates ships in one go on the latest date.
- Orders cannot be cancelled because you changed your mind.
Not everything needs a parcel. The shop sells digital voice packs, recordings of the talents that you download, and on 11 November 2026 its front page listed them from ¥300.
Birthday merch is made to order and ships months later
Each talent gets a birthday set every year, sold for a limited window and made to order. That means waiting, so it helps to know the timetable before you buy.
Inugami Korone’s 2026 set is a good example. It was on sale from 1 October to 2 November 2026 at ¥21,450 for the full set of four items plus a bonus sticker, and its product page says it ships by mid April 2027.
Ouro Kronii’s set ran to a similar pattern. Orders opened on 14 March and closed on 20 April 2026, and the shop’s page gave shipping by mid September 2026. Both sets came with bonuses, including a voice pack with Kronii’s.
Buying for one favourite talent every year, and waiting months for it, is the kind of fan spending Japanese fans call oshikatsu.
Geek Jack, the other official shop for VTuber goods
Geek Jack is run by transcosmos inc., a Japanese company, and sells official VTuber goods worldwide. Its currency selector includes the United Kingdom, with prices shown in yen and payment taken in pounds in most cases.
The hololive shop itself points to Geek Jack. Product pages say customers outside its delivery areas can buy the same goods there.
Geek Jack has its own rules. According to its questions page, only registered members can buy, each order ships separately, and an order may not be cancelled once placed.
The official hololive shops at Tokyo Station and in Harajuku
If you are travelling to Japan, hololive production runs two official shops in Tokyo. The Tokyo Station shop is on Tokyo Character Street in First Avenue Tokyo Station, at 1-9-1 Marunouchi, Chiyoda-ku, and opens from 10am to 8:30pm. Its grand reopening is set for 13 November 2026, with a range sold only at that shop.
The Harajuku shop opened on 24 April 2026 in Tokyu Plaza Omotesando “OMOKADO”, at 4-30-3 Jingumae, Shibuya. It may hand out numbered tickets when it is busy, and it does not sell birthday and anniversary sets or other made to order goods.
hololive English fashion and PC case collaborations
Some of the most wanted hololive goods are made by partner brands and sold on their own shops.
OMOCAT x hololive English -Justice- went on sale on OMOCAT’s shop on 10 April 2026, with apparel, keychains, acrylic stands and skate decks. It ships worldwide except mainland China. OMOCAT lists its prices in US dollars.
The OTAKU x hololive English Advent VS Justice collection first went on sale on 19 December 2025, with hoodies, t-shirts and LED lamps. OTAKU’s UK shop still lists it in pounds, and on 12 November 2026 hoodies were £122 and shirts £46.
PC hardware brand HYTE makes hololive PC cases, including a Hoshimachi Suisei edition of its Y70 case, which Thumb Culture covered when it was announced in March 2025. HYTE’s hololive collection page prices everything in US dollars, with the Suisei Y70 at $299.99, and its only delivery promise covers the continental United States. UK delivery is not confirmed, so check at checkout before you order.
UK shops selling hololive figures and collectables
Buying in the UK avoids import charges and long waits. These shops had hololive ranges on 11 November 2026. Only Camden Anime UK states on its own site that it sells officially licensed goods.
Camden Anime UK, Camden Market, London
- What it is: a shop at Arch 9, Water Lane, London NW1 8JY, with an online store
- hololive range: Nendoroid figures from £49.99, POP! figures at £15.00 and Hikkake statues from £19.99
- Link: Camden Anime UK’s hololive collection
The shop says it “exclusively” sells officially licensed products and dispatches UK orders within two to three working days. It is one of the stops in our guide to anime and manga shops in London.
Merchoid, online
- What it is: a Birmingham based online retailer of officially licensed merchandise, with prices in pounds
- hololive range: figures and statues, almost all on preorder, from £12.99 on 12 November 2026
- Link: Merchoid’s hololive production range
Otaku Daily, online
- What it is: a UK online shop with prices in pounds
- hololive range: a large collection of figures, badges and goods, much of it on preorder
- Link: Otaku Daily’s hololive collection
Otaku Daily offers free delivery on orders over £20. Its listings mark each item as in stock or on preorder, which is worth checking before you pay.
If you play, the hololive trading card game is also sold by game shops across the UK. Our guide to the hololive card game in the UK lists them, with prices.
Customs and VAT on hololive orders from Japan
UK import rules depend on whether your order is worth more or less than £135. The figures below come from GOV.UK’s guide to tax and duty on goods sent from abroad.
| Order value | VAT | Customs duty |
|---|---|---|
| £135 or less | The seller should include it in the price you pay | None |
| More than £135 | You pay it to the delivery company before delivery or when you collect | May apply, depending on the goods |
Duty is worked out on the price plus postage, packaging and insurance. The official hololive shop does not say on its delivery page whether it collects UK VAT at checkout, so check your order summary before you pay.
The relief on duty for orders of £135 or less is going. The government says the change will start on a date the Treasury sets, by October 2028 at the latest.
How to avoid fake hololive merch
The safest route is the official shop, its partner brands’ own shops, or a UK retailer that says on its own site that it sells licensed goods.
COVER Corporation has acted against fakes. In a notice on 21 January 2026, it said sellers had forged a talent’s signature on counterfeit goods sold through flea market and auction sites. COVER used a court process to identify the sellers, reached settlements, and said it will pursue civil and criminal liability against unauthorised sales.
Signed goods are the ones copied in that case, so treat a “signed” item from an auction site with real caution.
hololive merch: questions UK fans ask
Yes. The official hololive production shop sends to the UK by DHL express courier only, listed at £14.99 per order. Prices are in yen, and separate orders cannot be combined into one parcel.
Months. Birthday sets are made to order after a sales window of about five weeks. Inugami Korone’s 2026 set closed on 2 November 2026 and ships by mid April 2027.
It depends on the value. For goods of £135 or less the seller should charge VAT at checkout. Above £135 you pay VAT, and possibly duty, to the delivery company before your parcel is handed over.
