Sushi Neko – Cute Cat Coasters (Set of 4)

eleNAmi Tokyo

Take a little piece of Japan with you.

eleNAmi Tokyo – Handmade in Japan with an Italian touch.

Sustainable crafts handmade in Tokyo using original Japanese fabrics. Everything is made with my personal Italian touch.

Behind the brand

Behind the brand Hello, I am Elena and eleNAmi is the result of my love for Japan, where I live, and the passion of sewing transmitted by my Italian grandma. This project is the merge of my name, Elena, and the word “nami” (波) that in Japanese means “wave”.

The logo recalls the traditional pattern named “Seigaiha” (青海波）which represents the waves of the ocean and symbolises resilience, tranquillity and good luck.

With this image in mind, my creations aim to transmit the elegant simplicity, the irony and the respect for nature that the fascinating Japanese culture carries with itself. Moreover, as my roots are very much Italians, I strive to blend my two worlds, Italy and Japan, which both share the love for quality, tradition and innovation.

Sustainability

Lastly, my profession has been always connected with sustainability and circular economy principles so I integrate them as much as possible in my life and in my products.

Therefore, when you buy eleNAmi you can expect that:

• fabric is sourced locally in Japan

• 100% cotton is used: a natural and non-synthetic fibre

• I don’t mix fabrics in order to ease recycling

• when possible I use upcycled fabrics (like scraps from bigger textile stores, preloved kimono…) and organic cotton

• everything is handmade so a minimal amount of energy is implied

• labels are handmade by me

• production waste is near to zero thanks to material efficiency and the reuse of most of the smaller pieces

• packaging is plastic-free

• shipping footprint will be offset

• always looking for improvement

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