Why are the eyes blank?
The daruma (だるま) is a traditional, handmade Japanese doll full of centuries-old symbolism associated with perseverance and never giving up. Sold with two blank eyes, the first eye is drawn in when a goal is set, and the second eye is drawn in when the goal is achieved.
With a permanent ink pen, draw directly on this pin to set your goal and wear it as a reminder of what you want to achieve. Once you’ve succeeded in meeting your goal and the second eye is filled in, you can continue to wear the pin with pride!