A piece of men’s apparel that dates back to World War II, the US G.I Watch Cap became the standard cold-weather cap for the US Military after being reworked from the original design.
The knit hat became known as the “Watch Cap” because it was often worn when on duty as a ship’s watch or guard post.
Brand
Neo-Manhattan
Néo-Manhattan is a label that was found in September, 2019 by three New York based creatives. Their goal is to empower and change New York for the better. So many people, brands and labels are inspired by the City but not many are doing much to give back to the City. That mantra is at its core with their label.
Style-wise they are mainly inspired by European minimalistic brands such as Acne Studios and A.P.C. but not limited to them since they draw their inspiration from literally anything.
Aesthetic-wise they are inspired by urban lifestyle and near-futurism(they made this term up). Imagine a busy tech savvy person working in the city, on his feet(a pair of New Balances maybe?) running around to get things done. And no, they are not trying to describe a stereotypical Silicon Valley tech bro. Someone who understands what’s coming up next but also appreciates the past. They are not going to explain any further.
Their plan is to continue to inspire and grow as a community. They realize as a business they need to prioritize growth over profit therefore all the profit will go into improving the brand to better serve you!