🔖 15 min read

Japanese candy is known for its unique flavors and insane variety. From Pocky sticks and Hi-Chew to distinctively flavored Kit Kats and Kasugai Gummies, there’s something for every sweet tooth. In this guide, we’ll explore the history, ingredients, popular types, and where to buy these delightful Japanese treats. Move over Willy Wonka, Japan’s candy scene is taking over with its endless array of tastes and options!

 

Key Takeaways

The Highway Family (2022) conversation in a Japanese Candy store

  • Japanese candy has a history as rich and sweet as the treats themselves! Evolving from fruits to fancy sweets while keeping red bean paste and matcha front and center. The Edo period marked a flourishing era for Japanese candy production, while post-war American influence introduced new flavors.
  • Soy sauce in sweets? You heard it right! This savory condiment gives Japanese candies a flavor twist that’ll have you questioning your taste buds and daring you to try more. Unique ingredients like matcha, red bean paste, and even soy sauce contribute to the distinctive flavors and textures of Japanese sweets.
  • From Konpeito to Pocky, the variety of Japanese candy is wider than you think—there’s pretty much a flavor for everyone, so take your time when exploring that candy aisle! Popular candies like Hi-Chew, Kasugai Gummies, and Ramune Candy offer unique tastes and textures.
  • Wagashi, traditional Japanese sweets, are more than just treats; they are cultural culinary creations often featured in tea ceremonies and celebrations. Namagashi, Higashi, and Han-Namagashi represent different moisture levels and flavors in wagashi.
  • Japanese candy shops, known as dagashiya, offer a treasure trove of sugary delights, and you can find these treats both in specialty stores in Japan and through international online retailers and subscription boxes.
  • The culture surrounding Japanese sweets is deeply tied to seasonality, gift-giving, and tea ceremonies, reflecting a profound cultural journey that goes beyond mere indulgence.

 

The History of Japanese Candy

Japan’s love affair with sweets is as old as time itself, well, almost. The roots of Japanese confections can be traced back to early Japan when fruits were the primary source of sweetness. The Nara and Heian periods saw the introduction of sweets from China, which significantly influenced local confectionery traditions. Over the centuries, the art of making sweets evolved, becoming an integral part of tea ceremonies and other festive events.

The Edo period marked a flourishing era for Japanese candy production. New names and varieties of sweets emerged, each reflecting its cultural significance. Post-war, American influence introduced a burst of new flavors and techniques, further diversifying the Japanese candy landscape. Unique ingredients and flavors that you won’t find elsewhere that sets them apart from their international counterparts.

 

Unique Ingredients Found in Japanese Candy

School-in-the-Crosshairs-(1981). Japanese students snacking by a vending machine

What makes Japanese candy so unique? It’s the ingredients that contribute to their distinctive flavors and textures. From the earthy tones of matcha to the sweet delight of red bean paste, and even the surprising touch of soy sauce, these ingredients add a depth and complexity to Japanese sweets that’s hard to match.

These magical components are what make Japanese confections truly one-of-a-kind.

Red Bean Paste

Bowl of Red Adzuki Beans

Image Credit: Wikipedia

Red bean paste, affectionately known as “anko” in Japan, serves as a delightful sweet filling for numerous traditional Japanese desserts. This staple ingredient of Japanese confectionery has been treasured for generations and is crafted from boiled azuki beans transformed into a perfectly sweetened paste. It’s an essential component in various classic Japanese treats such as mochi, dorayaki, and wagashi.

Anko isn’t restricted to time-honored delicacies alone. It continues to be a favored element within contemporary Japanese dessert creations too. Its adaptability shines through its inclusion in ice creams to delectable jellies. Some well-known brands that incorporate red bean paste into their products include Meiji, known for their red bean ice cream, and Morinaga, which offers a delightful range of red bean mochi. Additionally, Lotte features red bean paste in their popular mochi ice cream, and Imuraya is famous for their anpan, a sweet bread filled with red bean paste.

Matcha

A spoonful of Matcha green tea powder

Image Credit: Andrea Lacasse

Powdered green tea, known as matcha, holds a place of prominence within the Japanese confectionary scene. This delicately sweet and earthy-tasting ground tea is not only irresistibly moreish but also brings an invigorating freshness to each bite. The lively green color it lends to desserts enhances their visual appeal just as much as their flavor.

The application of matcha in sweets is remarkably diverse. It infuses a distinctive taste into everything from chocolates that carry its essence, to tender mochi treats, and even extends to flavored chewing gums. Among the most renowned matcha confections are the famous Matcha Kit Kats, which have become a must-try for anyone exploring Japanese sweets. These unique Kit Kats are often found in specialty stores like Don Quijote, where their wide array of flavors and seasonal editions attract both locals and tourists alike.

Soy Sauce!

Soy Sauce for dipping

Image Credit: Gerard M. C.

Absolutely, incorporating soy sauce into candies might sound unconventional, but it’s a real treat! The savory taste of soy sauce pairs excellently with the sugary goodness found in Japanese desserts and brown sugar syrup. It’s an intriguing mix that blends salty and sweet flavors together seamlessly.

Traditional Japanese sweets such as Kanro candy cleverly include just a hint of soy sauce to achieve an extraordinary taste sensation. This ingenious combination is a testament to the creativity inherent in Japanese confectionery traditions.

 

The Classics of Japanese Candy

Psychic Girl Reiko (1991). Selling sweets

Prepare to delve into the realm of confections! The assortment of Japanese sweets presents an overwhelming selection, with each variety more captivating than its predecessor. Whether you’re enticed by the fanciful Konpeito or taken by the mega-chewiness of Hi-Chew.

Highlighted here are some quintessential Japanese candies that have endeared themselves to sweet aficionados across the globe, winning over both their hearts and palates.

Konpeito

Konpeito Japanese Candy

Image Credit: Wikipedia

Konpeito, those delightful and textured multi-colored sugar sweets, boast a heritage that stretches back to the 16th century when they were first brought to Japan by Portuguese missionaries. The term “konpeito” takes its roots from the Portuguese language, specifically their word for sweetened confectionery, marking its international inception. These small candies with their distinctive star shape are crafted through a meticulous technique of layering sugar syrup onto granulated sugar within a revolving drum—a process requiring more than seven days to perfect.

Beyond indulgent one’s sweet tooth, Konpeito carries meaningful cultural weight in Japanese tradition. Commonly presented as tokens of goodwill during important celebrations such as weddings or births, they stand as emblems of prosperity and well-wishes.

Pocky

Chocolate Pocky Japanese Candy

Image Credit: Wikipedia

Pocky, a cherished snack, has gained global popularity and is a perfect gateway into the world of Japanese candy. Created by Glico in 1966, this iconic treat consists of biscuit sticks coated in an array of enticing flavors such as chocolate, strawberry, and matcha. Its international success can be attributed to its versatility and the exciting range of limited-edition flavors that keep fans eagerly anticipating new releases.

Pocky’s charm lies in its diverse flavor profiles, often inspired by local ingredients and seasonal variations. Whether you’re drawn to the classic chocolate or intrigued by the unique taste of matcha green tea, there’s a Pocky flavor to suit every taste.

Hi-Chew

Hi-Chew Japanese Candy flavors

Hi-Chew captivates candy enthusiasts with its signature chewiness and vibrant burst of fruity flavors, offering a texture unlike any other. Renowned for its authentic fruit essence, Hi-Chew surpasses similar candies like Starburst, delivering an intense and satisfying sweetness that lingers.

The charm of Hi-Chew lies in its ability to satisfy sweet cravings while providing a genuine fruit experience. Its chewy texture ensures a longer-lasting enjoyment, despite not being chewing gum, making it a standout choice for those seeking a delightful treat.

Kasugai Gummies

YouTube video

Kasugai Gummies are the pinnacle of fruit-flavored excellence. Made with genuine fruit juice, each gummy packs a flavor punch that stands out as second to none.

The consistency of Kasugai Gummies also garners praise. Their chewy and substantial texture offers a gratifying mouthfeel encouraging one to linger over every morsel. Spanning tastes from peach to lychee, these gummies provide an enjoyable indulgence that consistently meets expectations.

Ramune Candy

Ramune Candy

Ramune Candy is designed to echo the bubbly nature of its namesake, a popular fizzy Japanese soda. It provides an amusing and effervescent feeling on your palate as if you’re sipping on the actual carbonated drink.

The candy is distinguished by a sparkling texture combined with a sweet and tangy taste that adds a delightful burst of happiness with each morsel, endearing it to both children and grown-ups alike.

Glico Caramel

For generations, Glico Caramel has stood as a beloved classic within the realm of Japanese confectionery. It’s easily identifiable by its signature packaging that boasts an image of a grinning boy, and this caramel candy is held dear for its luxurious creamy taste.

The Glico logo, featuring the iconic running man, is also a famous landmark in Osaka, known as the Glico Man sign, The Glico logo, featuring the iconic running man, is also a famous landmark in Osaka, known as the Glico Man sign. Located in the bustling district of Dotonbori, this neon marvel is a must-see for visitors and locals alike. Its vibrant lights and dynamic design add a touch of nostalgia to this beloved treat, making it a symbol synonymous with Osaka.

YouTube video

Evoking sentimental memories of youth for numerous individuals, the soothing sweetness of Glico Caramel renders it an endearing snack. Its rich flavor and smooth consistency ensure that it remains an enduring treat cherished across various age groups.

Black Thunder

Black Thunder Japanese Candy Bar

The candy bar Black Thunder delivers a powerful flavor experience, melding the creamy taste of chocolate with the satisfying crunch of cookie bits. It’s the perfect indulgence for those who crave something sweet and crunchy simultaneously. With its harmonious mix of chocolate and cookies, it stands as a favorite snack among chocolate aficionados across the globe.

Japanese Kit Kat

KitKat selection at a konbini

Image Credit: Plan My Japan

Kit Kats in Japan offer an array of unique tastes, from the earthy notes of matcha to the comforting sweetness of sweet potatoes. They showcase the wide spectrum and ingenuity inherent in Japanese cuisine, with some varieties being limited editions linked to specific locales or times of year—like Hokkaido’s melon flavor or those infused with sakura during cherry blossom festivities.

Locals and visitors alike frequently seek out these distinct Kit Kats, which are readily available at shops all over Japan. The inventive mix of flavors coupled with their ties to particular seasons positions them as essential samplings for any confectionery aficionado.

UHA Mikakuto Puccho

Strawberry Flavor UHA Mikakuto Puccho

Image Credit: Sweets Blog

Puccho sweets offer an intriguing textural experience by blending chewy candy and gummy bits, resulting in a playful interplay that delights the senses with each mouthful. This distinctive fusion renders Puccho a captivating and enjoyable snack for diverse taste preferences.

For those who savor either gummy or chewy treats, Puccho provides an exceptional combination that distinguishes it within the realm of Japanese confectionery. Its harmonious mix of textures alongside its flavors contributes to its prominence as a preferred option among Japanese candies.

Morinaga Milk Caramel

Morinaga Milk Caramel Japanese Candy

Image Credit: Tsunagu

Since the early 20th century, Morinaga Milk Caramel has captivated aficionados with its velvety softness and delectable sweetness. Renowned for its sumptuous buttery flavor and silky-smooth consistency, this sweet treat is a cherished staple.

Morinaga Milk Caramel stands as an enduring classic among Japanese sweets, having delighted candy enthusiasts across multiple generations. Its perennial charm and pleasing taste persist in winning over both long-standing admirers and those newly discovering it.

 

Traditional Japanese Sweets (Wagashi)

Traditional Wagashi Selection

Image Credit: Wikipedia

Wagashi, representing traditional Japanese confectionery, are more than just sweets; they are cultural culinary creations. In many ways, they embody the changing of seasons and are frequently featured in tea ceremonies. There are primarily three varieties of Wagashi: Namagashi, Han-Namagashi, and Higashi.

Namagashi

Namagashi sweets

Image Credit: Asian Plastics

Namagashi represents a category of fresh confections celebrated for their significant moisture levels and flavors that echo the changing seasons. These delightful indulgences typically incorporate elements such as sweet bean paste and mochi (a soft and chewy rice cake made from glutinous rice flour), creating a delightful combination perfect for any special event.

Ichigo Daifuku stands out among these treats by enclosing strawberries with red bean paste inside tender mochi for a real flavor explosion. Yomogi Mochi is crafted using mugwort leaves to elevate its taste. More than mere sweets, Namagashi are an homage to the seasonal abundance found in Japan. Each season brings its own unique Namagashi to the table:

  • Spring: Ichigo Daifuku is the star of the Namahashi show, celebrating the strawberry season with its juicy sweetness wrapped in soft mochi and sweet red bean paste.
  • Summer: Mizu Yokan, a refreshing jelly-like dessert made from red bean paste, offers a cool and light treat perfect for the warmer months.
  • Fall: Yuzu Mochi highlights the citrusy notes of the yuzu fruit, providing a bright and zesty contrast to the season’s chill.
  • Winter: Kuri Manju, featuring a filling of sweetened chestnuts, captures the essence of fall with its warm, nutty flavors wrapped in a soft dough.

Higashi

Higashi Sweets

Image Credit: Wikipedia

On the complete opposite spectrum, we have Higashi which embodies the drier variety of wagashi. Higashi are recognized for their crisp consistency and elaborate patterns that frequently depict themes tied to various seasons. With a moisture content usually under 10%, Higashi serves as an ideal companion for tea.

Rakugan stands out as a popular example of Higashi, meticulously shaped from rice flour and sugar using molds to achieve graceful figures. These confections are more than mere sweets. They capture the artful sophistication inherent in Japanese confectionery both visually and gastronomically.

Seasonal Examples of Higashi

Higashi are known for their seasonal designs and flavors, often reflecting the beauty of nature. Here are some examples of Higashi for each season:

  • Spring: Sakura Higashi, inspired by cherry blossoms, feature delicate pink hues and floral shapes, celebrating the arrival of spring.
  • Summer: Suikawari Higashi, shaped like watermelons, capture the refreshing essence of summer with their vibrant colors and sweet taste.
  • Fall: Kuri Higashi, crafted to resemble chestnuts, embody the warm and earthy flavors of autumn, making them a perfect seasonal treat.
  • Winter: Yuki Higashi, designed to look like snowflakes, offer a subtle sweetness that mirrors the serene beauty of winter landscapes.

Han-Namagashi

Kangori Han-Namagashi

Image Credit: Japanese Taste

Han-Namagashi strikes a balance between the moist Namagashi and the dry Higashi. These sweets have a moderate moisture level and come in various flavors. For instance, Yubeshi, flavored with yuzu and walnut, is a popular choice in the Kanto and Tohoku regions.

Another example is Kangori, famous in Nagoya, available in flavors like lemon, strawberry, and matcha. Han-Namagashi offers a delightful mix of textures and tastes, making them a versatile treat.

 

Where Can I Buy Japanese Candy?

Air Doll (2009). Shopping for Japanese Candy

Craving some Japanese sweets? You’re in luck! There are plenty of places to get your hands on these delightful treats, whether you’re in Japan or halfway across the globe.

From specialty stores to online retailers and subscription boxes, the world of Japanese candy is just a click or a short walk away.

Specialty Stores in Japan

Eitaro Sohonpo Menu

Image Credit: Edo Tokyo Kirari

While Donki (Don Quixote) is a go-to for an all-encompassing snack experience, especially for KitKats, there are some specialty candy stores worth exploring for a more authentic experience. Niki no Kashi, located near Ueno Park, is our top recommendation. It offers two floors filled with a wide range of Japanese snacks, from dried squid to chocolate candies, including many old school Japanese sweets.

Another great spot is Eitaro Sohonpo, known for its artisanal approach to confectionery. This respected establishment showcases a collection that beautifully represents the deep-rooted tradition of Japanese sweets. The flagship store of Eitaro Sohonpo in Nihonbashi, Tokyo, is renowned for its exceptional selection.

International Online Retailers

Sugoi Mart's Kawaii Advent Calendar

Image Credit: Sugoi Mart

If traveling to Japan isn’t an option, fear not. Through online shops such as Sugoi Mart and Japan Candy Box, you have access to an array of Japanese sweets ready to be shipped directly to your home. Sugoi Mart, in particular, offers a vast selection of both snacks and confectionery items, including Matcha Kit Kats, rare Pocky flavors, and dorayaki and mochi. They also feature exclusive seasonal items and limited-edition sweets that may be challenging to locate elsewhere.

All Japanese Flavours of KitKat

US-based retailers like Candy Funhouse offer an impressive range of Japanese candy, chocolates, and other treats. Some popular examples include Pocky sticks in various flavors, Hi-Chew with its chewy fruity goodness, and unique Kit Kat flavors like matcha and sweet potato. Additionally, they stock traditional Japanese sweets like mochi and red bean paste-filled treats, providing a delightful taste of Japan’s diverse confectionery offerings.

Japanese Subscription Box Sites

Sakura Box, Japanese Candy Selection

]Subscription services such as Japan Candy Box and Tokyo Treat provide an excellent opportunity for monthly delights. They assemble collections of varied Japanese sweets, ensuring a new selection arrives at your residence each month. It’s akin to having a delightful snippet of Candy Japan come directly to you.

Subscribers also have the chance to partake in communal enjoyment by posting their unboxing moments online with the hashtag #JapanCandyBox. These subscription boxes serve as a splendid means for exploring novel treats and consistently savoring an assortment of sweet indulgences from Japan.

 

The Culture of Japanese Sweets and Snacks

Japanese Candy Culture in a bowl

Image Credit: Japan Bite

Japanese confections are not merely edibles. They represent a profound cultural journey. These treats typically symbolize the changing of seasons, serve as considerate presents, and hold significant importance in the customary tea rituals.

The intricate culture that envelops Japanese sweets and snacks is truly captivating.

Seasonal Treats

Kurikinton

Kurikinton are delicious chestnut treats typically eaten in Fall. Image Credit: Visit Gifu

The creation of Wagashi, traditional Japanese sweets, is inspired by seasonal changes and associated celebrations. Sakura mochi, which incorporates cherry blossoms into its recipe, emerges as a beloved treat when spring blooms. Likewise, Hishimochi takes on a diamond shape for enjoyment during Hinamatsuri to herald the advent of spring.

Come fall, confections with chestnut flavoring gain favor among those who indulge in such seasonal delights. When summer’s warmth sets in, Warabi Mochi offers a cool jelly-like reprieve. The essence of these treats lies in their embodiment of Japan’s culinary bond with nature’s cycles. Each morsel savored is an homage to the season it represents.

Gift-Giving

Wagashi being given as gifts in Japan

In Japan, the act of giving sweets that are aesthetically arranged is a traditional way to convey care and good intentions. Mochi, among other confections, is typically gifted during significant events as an emblem of wellness, wealth, and joy.

This custom underscores the pivotal role sweets play in Japanese culture and emphasizes the value placed on how they are presented.

Tea Ceremonies

Tea Ceremony with Wagashi

Image Credit: Air Kitchen

Wagashi play a crucial role in the Japanese tea ceremonies, carefully chosen to pair with the distinct flavors of green tea. They are intentionally fashioned to counterbalance matcha’s innate bitterness and elevate the taste journey.

The craft of selecting and serving wagashi during these ceremonies is considered an artistic expression. Every sweet is thoughtfully matched with its corresponding tea to ensure a harmonious and thoughtful indulgence that mirrors the sophistication and meticulousness inherent in Japanese traditions.

 

Summary

Hara-Kiri: Death of a Samurai (2011). Wagashi and Green Tea

From the historical depths of traditional wagashi to the modern marvels of Pocky and Hi-Chew, Japanese sweets offer a unique and delightful experience.

The diverse ingredients and rich cultural significance make these candies more than just treats; they’re a journey through Japan’s culinary heritage. So go ahead, indulge your sweet tooth and discover the magic of Japanese candy. Happy snacking!

 

Frequently Asked Questions

What are Japanese candy shops called?

If you’re on a sweet quest in Japan, look for a dagashiya! These little shops are like Aladdin’s cave of wonders for candy lovers, dishing out all sorts of sugary treasures—and sometimes even toys to sweeten the deal!

What is a traditional Japanese candy?

Wagashi is the traditional Japanese candy that’s like a tiny art exhibit for your mouth—made from beans and rice, it’s sweet enough to get your taste buds dancing, while looking like a fancy flower arrangement!

Just remember, don’t eat it too fast; it deserves a moment of appreciation before it disappears!

What is the origin of Konpeito?

Konpeito is basically Japan’s sweet love letter from Portuguese missionaries who strolled in with some sugar and a whole lot of flair back in the 16th century.

Talk about a sugary cultural exchange!

What makes Hi-Chew unique?

Hi-Chew is like the Olympic athlete of candy—it’s got a long-lasting chewy texture and fruit flavors so spot-on you’ll think you’re snacking on a ripe mango!

Seriously, it’s the only treat that can double as a fruity workout for your jaw!