Mark your calendars for Sunday, 6 October 2024, as Japan Matsuri, the UK’s largest annual festival celebrating Japanese culture and cuisine, returns to London’s Trafalgar Square.
This much-anticipated Japanese cultural event, has become a staple in the UK-Japan cultural calendar.
Experience a day of traditional performances, Japanese cuisine, and fun activities right in the centre of London at this highly anticipated event, which has become a regular in the UK-Japan cultural calendar. Plus, what’s even better? Admission is free for everyone!
What is Japan Matsuri?
Image credit: Makoto Kawakami
Since its inception in 2009, Japan Matsuri has grown from a small cultural event to a full-blown festival that attracts thousands of visitors every year. Originally held in Spitalfields and County Hall, the festival found its permanent home in Trafalgar Square in 2012, where it has continued to grow in size and significance.
Every year, the event draws in a wide audience of Londoners, members of the Japanese community, tourists, families, and friends eager to immerse themselves in a day filled with all things Japanese.
The word “Matsuri” (祭り) means festival in Japanese, and this one certainly lives up to its name. Japan Matsuri showcases a broad spectrum of Japanese culture, from traditional arts and crafts to modern pop culture, creating a space where the rich heritage of Japan meets the vibrant and dynamic influences of today.
A Symbol of UK-Japan Relations
Image credit: Makoto Kawakami
Japan Matsuri London is more than just an annual event—it’s a celebration of Japan and the UK’s long-standing friendship and cultural exchange.
This day brings individuals from different backgrounds together to celebrate and learn about Japanese customs and innovations, strengthening their love for Japanese culture.
The festival has managed to foster a sense of community and connection, both for the Japanese diaspora in the UK and for British attendees who are fascinated by Japan’s traditions, food, and arts.
Japan Matsuri 2024 Programme
The Japan Matsuri 2024 programme has now been officially published, and it’s packed with exciting performances and activities that will take place at Trafalgar Square on Sunday, 6 October. This year’s lineup features a perfect blend of traditional Japanese culture and modern highlights, ensuring something for everyone.
Attendees can look forward to Taiko drumming performances, martial arts demonstrations, and the serene art of tea ceremonies. For fans of contemporary Japanese pop culture, expect J-pop performances, cosplay competitions, and engaging workshops. The food stalls will offer a wide variety of authentic Japanese dishes, providing the ultimate culinary experience.
To check out the full lineup and plan your visit, view the official 2024 programme here.
Programme Highlights:
Opening Ceremony (10:00 – 10:50) The day kicks off with Joji Hirota & The London Taiko Drummers, delivering a powerful performance that brings the energy of traditional Japanese taiko drumming to life.
Following this, Naomi Suzuki will perform the Japan Matsuri signature song “Ibuki” alongside young stars, adding a festive atmosphere to the opening celebrations. The Chairman of the Japan Matsuri Executive Committee and the Japanese Ambassador to the UK will lead the ceremonial opening, “Kagami Biraki,” to symbolize harmony and celebration.
Performances Throughout the Day:
Traditional Music & Dance:
- Nippon Club Women’s Choir (11:00 – 11:30): Performing classic Japanese songs, this choir adds a touch of grace and tradition to the day.
- SOAS Min’yō Group (11:30 – 12:30): Expect a beautiful showcase of traditional Japanese folk music, including audience participation.
- London Okinawa Sanshinkai (14:20 – 15:30): This performance celebrates Okinawan music and dance, using traditional instruments like the sanshin and taiko drums.
- Yosakoi London Temuzu (16:30 – 17:45): A dynamic Yosakoi dance performance blending traditional and modern styles.
Martial Arts and Sports:
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- Shiranamikai Karate (11:00 – 11:30): A live demonstration of Shotokan karate by this prestigious London-based dojo.
- Wakaba Kendo Club (11:30 – 12:30): Watch a kendo demonstration by London’s largest children’s dojo.
- Hidekazu Ichinose’s Japanese Sword Art (12:30 & 17:45): A thrilling display of sword mastery influenced by traditional and modern kabuki.
Cultural Fusion Performances:
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- The Heat (15:30 – 16:30): Experience a Japanese rock band inspired by British rock legends like The Rolling Stones.
- LJ English (13:30 – 14:20): A British-born singer performs iconic Japanese Showa-era songs.
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Special Events:
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- Anime Cosplay Catwalk Show (16:30 – 17:45): Fans of Japanese anime can join in a cosplay parade, with participants attempting to break a world record for the most people performing Dragon Ball’s “Kamehameha” move.
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Finale (19:00 – 20:00):
The grand finale features a high-energy performance of “Matsuken Samba” by LJ English, Naomi Suzuki, and children from Chelsea Kodomo no Hiroba, ensuring that the day ends on a high note with dance, music, and unity.
Image credit: Makoto Kawakami
Food Stalls:
Japan Matsuri 2024 will be offering a delectable array of Japanese cuisine, with stalls featuring everything from ramen to takoyaki and matcha ice cream. Some notable vendors include:
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- Japan Centre Group: Serving Tonkotsu ramen, prawn tempura udon, and karaage.
- Hokkaido Ramen: Featuring miso and shoyu ramen.
- OKAN Okonomiyaki: A taste of authentic Osaka-style okonomiyaki.
- Yakult: Offering samples of Yakult Plus Peach, their newest product.
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Explore Japanese Culture:
Apart from the performances and food, the festival will feature stalls showcasing Japanese art, crafts, and tourism. From ceramic tableware to kimonos and woodblock prints, visitors will have the opportunity to immerse themselves in Japan’s rich artisanal traditions.
Why You Should Attend Japan Matsuri 2024
1. A Day-Long Celebration of Japanese Culture
Japan Matsuri is a one-day event that packs a year’s worth of Japanese cultural experiences into just a few hours. Whether you’re a long-time Japanophile or someone new to Japanese culture, there is something here for everyone. The festival provides a unique opportunity to immerse yourself in Japanese traditions, arts, and culinary delights without leaving the UK.
2. A Family-Friendly Event
Japan Matsuri is a family-friendly event that offers fun and entertainment for visitors of all ages. Kids can enjoy activities like traditional Japanese games, crafts, and face painting, while parents can soak in the performances and savour the delicious food. With free admission, it’s a fantastic way for families to spend a Sunday together while learning about another culture.
3. A Chance to Meet the Japanese Community in London
The festival also serves as a meeting point for the Japanese community living in London and the wider UK. For those with an interest in Japanese language or culture, Japan Matsuri offers a great opportunity to connect with people who share similar passions and interests.
4. Support Local and Japanese Businesses
The stalls at Japan Matsuri feature a range of local vendors offering everything from handmade crafts to imported Japanese goods. By attending the festival and making purchases, you’re supporting both British and Japanese small businesses, helping to keep these traditions alive.
